Key West, FL
K4 Marketing + Branding partnered with Community Banking Initiatives (CBI) to refresh and elevate the Community Bank Executive Conference, a premier industry event celebrating its 58th year in Key West, FL. This collaboration aimed to enhance the conference’s visibility, attract new attendees, and strengthen its brand identity within the community banking sector.
Project Scope & Deliverables
- Our comprehensive rebranding and marketing strategy included:
New Conference Logo Development – A fresh, modern brand identity reflecting the legacy and prestige of the event. - Save the Date Postcards & Direct Mailers – Professionally designed print materials to drive early engagement.
- Paid LinkedIn Campaigns – Targeted digital ads to expand the conference’s reach and attract first-time attendees.
- Event Signage & Marketing Collateral – A cohesive visual experience, including banners, directional signage, and branded materials.
- Print & Digital Marketing Assets – Event programs, name tags, and social media graphics to enhance engagement and communication.
Founded in 2007 as a joint venture between the Community Bankers of Michigan (CBM) and the Community Bankers Association of Ohio (CBAO), CBI exists to support independent community banks by providing access to industry-leading programs, partnerships, and cost-saving solutions.
Through this rebrand, K4 Marketing + Branding ensured that the Community Bank Executive Conference remains a must-attend event, fostering growth, innovation, and advocacy for independent community banks.
