Columbus, OH
K4 Marketing + Branding partnered with the Ohio Credit Union League (OCUL) to design a custom interior graphic wall that enhances visibility and reinforces brand identity. Located within a larger building, the entry previously lacked clear wayfinding, making it difficult for visitors to locate OCUL’s space. The design creates a bold, recognizable entry while staying consistent with OCUL’s established brand.
To increase visibility down the hallway, the logo was thoughtfully scaled and spanned across two doors, creating a seamless focal point. Layered vinyl adds both depth and function—dusted crystal vinyl provides privacy while maintaining natural light, while custom printed and colored elements introduce a dynamic, dimensional effect.
Incorporating OCUL’s signature purple tones and triangular motifs, the final design balances privacy, visibility, and brand consistency to create a distinctive and welcoming entry experience.
