Hazard, KY
K4 Marketing + Branding partnered with PBT Bancorp to refresh and unify its visual identity, starting with the creation of a new logo and multiple logo versions for varied use across digital and print platforms. The updated design reflects the organization’s heritage while positioning it for the future.
To ensure consistency across all brand touchpoints, K4 developed a comprehensive Brand Guidelines document, outlining proper logo usage, typography, color palette, and visual direction.
In addition, K4 designed brand-consistent digital marketing assets for the website and social media channels along with redesigned business cards, reinforcing a cohesive look and feel across both physical and digital marketing assets. The result is a unified brand identity that builds trust, recognition, and professionalism across every platform.
